PREFACE

As you carefully study the successful methods of public speakers, as briefly set forth in this book, you will observe that there is nothing that can be substituted for personal sincerity. Unless you thoroughly believe in the message you wish to convey to others, you are not likely to impress them favorably.

It was said of an eminent British orator, that when one heard him speak in public, one instinctively felt that there was something finer in the man than in anything he said.

Therein lies the key to successful oratory. When the truth of your message is deeply engraved on your own mind; when your own heart has been touched[Pg vi] as by a living flame; when your own character and personality testify to the innate sincerity and nobility of your life, then your speech will be truly eloquent, and men will respond to your fervent appeal.

Grenville Kleiser.

New York City, August, 1919.

[Pg 11]

SUCCESSFUL METHODS OF PUBLIC SPEAKING

You can acquire valuable knowledge for use in your own public speaking by studying the successful methods of other men. This does not mean, however, that you are to imitate others, but simply to profit by their experience and suggestions in so far as they fit in naturally with your personality.

All successful speakers do not speak alike. Each man has found certain things to be effective in his particular case, but which would not necessarily be suited to a different type of speaker.

When, therefore, you read the following methods of various men, ask yourself in each case whether you can apply[Pg 12] the ideas to advantage in your own speaking. Put the method to a practical test, and decide for yourself whether it is advisable for you to adopt it or not.

Requirements of Effective Speaking

There are certain requirements in public speaking which you and every other speaker must observe. You must be grammatical, intelligent, lucid, and sincere. These are essential. You must know your subject thoroughly, and have the ability to put it into pleasing and persuasive form.

But beyond these considerations there are many things which must be left to your temperament, taste, and individuality. To compel you to speak according to inflexible rules would make you not an orator but an automaton.

The temperamental differences in successful speakers have been very great.[Pg 13] One eminent speaker used practically no gesture; another was in almost constant action. One was quiet, modest, and conversational in his speaking style; another was impulsive and resistless as a mountain torrent.

It is safe to say that almost any man, however unpretentious his language, will command a hearing in Congress, Parliament, or elsewhere, if he gives accurate information upon a subject of importance and in a manner of unquestioned sincerity.

You will observe in the historical accounts of great orators, that without a single exception they studied, read, practised, conversed, and meditated, not occasionally, but with daily regularity. Many of them were endowed with natural gifts, but they supplemented these with indefatigable work.

[Pg 14]

Well-known Speakers and Their Methods

Chalmers

There is a rugged type of speaker who transcends and seemingly defies all rules of oratory. Such a man was the great Scottish preacher Chalmers, who was without polished elocution, grace, or manner, but who through his intellectual power and moral earnestness thrilled all who heard him.

He read his sermons entirely from manuscripts, but it is evident from the effects of his preaching that he was not a slave to the written word as many such speakers have been. While he read, he retained much of his freedom of gesture and physical expression, doubtless due to familiarity with his subject and thorough preparation of his message.

[Pg 15]

John Bright

You can profitably study the speeches of John Bright. They are noteworthy for their simplicity of diction and uniform quality of directness. His method was to make a plain statement of facts, enunciate certain fundamental principles, then follow with his argument and application.

His choice of words and style of delivery were most carefully studied, and his sonorous voice was under such complete control that he could speak at great length without the slightest fatigue. Many of his illustrations were drawn from the Bible, which he is said to have known better than any other book.

Lord Brougham

Lord Brougham wrote nine times the concluding parts of his speech for the defense of Queen Caroline. He once[Pg 16] told a young man that if he wanted to speak well he must first learn to talk well. He recognized that good talking was the basis of effective public speaking.

Bear in mind, however, that this does not mean you are always to confine yourself to a conversational level. There are themes which demand large treatment, wherein vocal power and impassioned feeling are appropriate and essential. But what Lord Brougham meant, and it is equally true to-day, was that good public speaking is fundamentally good talking.

Edmund Burke

Edmund Burke recommended debate as one of the best means for developing facility and power in public speaking. Himself a master of debate, he said, "He that wrestles with us strengthens our nerves and sharpens our skill. Our[Pg 17] antagonist is our helper. This amiable conflict with difficulty obliges us to have an intimate acquaintance with our subject, and compels us to consider it in all its relations. It will not suffer us to be superficial."

Burke, like all great orators, believed in premeditation, and always wrote and corrected his speeches with fastidious care. While such men knew that inspiration might come at the moment of speaking, they preferred to base their chances of success upon painstaking preparation.

Massillon

Massillon, the great French divine, spoke in a commanding voice and in a style so direct that at times he almost overwhelmed his hearers. His pointed and personal questions could not be evaded. He sent truth like fiery darts to the hearts of his hearers.[Pg 18]

I ask you to note very carefully the following eloquent passage from a sermon in which he explained how men justified themselves because they were no worse than the multitude:

"On this account it is, my brethren, that I confine myself to you who at present are assembled here; I include not the rest of men, but consider you as alone existing on the earth. The idea which occupies and frightens me is this: I figure to myself the present as your last hour and the end of the world; that the heavens are going to open above your heads; our Savior, in all His glory, to appear in the midst of the temple; and that you are only assembled here to wait His coming; like trembling criminals on whom the sentence is to be pronounced, either of life eternal or of everlasting death; for it is vain to flatter yourselves that you shall die more innocent than[Pg 19] you are at this hour. All those desires of change with which you are amused will continue to amuse you till death arrives, the experience of all ages proves it; the only difference you have to expect will most likely be a larger balance against you than what you would have to answer for at present; and from what would be your destiny were you to be judged this moment, you may

almost decide upon what will take place at your departure from life. Now, I ask you (and connecting my own lot with yours I ask with dread), were Jesus Christ to appear in this temple, in the midst of this assembly, to judge us, to make the dreadful separation betwixt the goats and sheep, do you believe that the greatest number of us would be placed at His right hand? Do you believe that the number would at least be equal? Do you believe there would even[Pg 20] be found ten upright and faithful servants of the Lord, when formerly five cities could not furnish so many? I ask you. You know not, and I know it not. Thou alone, O my God, knowest who belong to Thee. But if we know not who belong to Him, at least we know that sinners do not. Now, who are the just and faithful assembled here at present? Titles and dignities avail nothing, you are stript of all these in the presence of your Savior. Who are they? Many sinners who wish not to be converted; many more who wish, but always put it off; many others who are only converted in appearance, and

again fall back to their former courses. In a word, a great number who flatter themselves they have no occasion for conversion. This is the party of the reprobate. Ah! my brethren, cut off from this assembly these four classes of sinners, for they will be[Pg 21] cut off at the great day. And now appear, ye just! Where are ye? O God, where are Thy chosen? And what a portion remains to Thy share."

Gladstone

Gladstone had by nature a musical and melodious voice, but through practise he developed an unusual range of compass and variety. He could sink it to a whisper and still be audible, while in open-air meetings he could easily make himself heard by thousands.

He was courteous, and even ceremonious, in his every-day meeting with men, so that it was entirely natural for him to be deferential and ingratiating in his public speaking. He is an excellent illustration of the value of cultivating in daily conversation and manner the qualities you desire to have in your public address.

[Pg 22]

John Quincy Adams

John Quincy Adams read two chapters from the Bible every morning, which accounted in large measure for his resourceful English style. He was fond of using the pen in daily composition, and constantly committed to paper the first thoughts which occurred to him upon any important subject.

Fox

The ambition of Fox was to become a great political orator and debater, in which at last he succeeded. His mental agility was manifest in his reply to an elector whom he had canvassed for a vote, and who offered him a halter instead. "Oh thank you," said Fox, "I would not deprive you of what is evidently a family relic."

His method was to take each argument of an opponent, and dispose of it in[Pg 23] regular order. His passion was for argument, upon great or petty subjects. He availed himself of every opportunity to speak. "During five whole sessions," he said, "I spoke every night but one; and I regret that I did not speak on that night, too."

Theodore Parker

Theodore Parker always read his sermons aloud while writing them, in order to test their "speaking quality." His opinion was that an impressive delivery depended particularly upon vigorous feeling, energetic thinking, and clearness of statement.

Henry Ward Beecher

Henry Ward Beecher's method was to practise vocal exercises in the open air, exploding all the vowel sounds in various keys. This practise duly produced a most flexible instrument, which[Pg 24] served him throughout his brilliant career. He said:

"I had from childhood impediments of speech arising from a large palate, so that when a boy I used to be laughed at for talking as if I had a pudding in my mouth. When I went to Amherst, I was fortunate in passing into the hands of John Lovell, a teacher of elocution, and a better teacher for my purpose I can not conceive of. His system consisted in drill, or the thorough practise of inflections by the voice, of gesture, posture and articulation. Sometimes I was a whole hour practising my voice on a word—like justice. I would have to take a posture, frequently at a mark chalked on the floor. Then we would go through all the gestures, exercising each movement of the arm and throwing open the hand. All gestures except those of precision go in curves, the arm rising[Pg 25] from the side, coming to the front, turning to the left or right. I was drilled as to how far the arm should come forward, where it should start from, how far go back, and under what circumstances these movements should be made. It was drill, drill, drill, until the motions

almost became a second nature. Now, I never know what movements I shall make. My gestures are natural, because this drill made them natural to me. The only method of acquiring effective elocution is by practise, of not less than an hour a day, until the student has his voice and himself thoroughly subdued and trained to get right expression."

Lord Bolingbroke

Lord Bolingbroke made it a rule always to speak well in daily conversation, however unimportant the occasion. His taste and accuracy at last gave him a[Pg 26] style in ordinary speech worthy to have been put into print as it fell from his lips.

Lord Chatham

Lord Chatham, despite his great natural endowments for speaking, devoted a regular time each day to developing a varied and copious vocabulary. He twice examined each word in the dictionary, from beginning to end, in his ardent desire to master the English language.

John Philpot Curran

The well-known case of John Philpot Curran should give encouragement to every aspiring student of public speaking. He was generally known as "Orator Mum," because of his failure in his first attempt at public speaking. But he resolved to develop his oratorical powers, and devoted every morning to intense reading. In addition, he regularly[Pg 27] carried in his pocket a small copy of a classic for convenient reading at odd moments.

It is said that he daily practised declamation before a looking-glass, closely scrutinizing his gesture, posture, and manner. He was an earnest student of public speaking, and eventually became one of the most eloquent of world orators.

Balfour

Among present-day speakers in England Mr. Balfour occupies a leading place. He possesses the gift of never saying a word too much, a habit which might be copied to advantage by many public speakers. His habit during a debate is to scribble a few words on an envelop, and then to speak with rare facility of English style.

[Pg 28]

Bonar Law

Bonar Law does not use any notes in the preparation of a speech, but carefully thinks out the various parts, and then by means of a series of "mental rehearsals" fixes them indelibly in his mind. The result of this conscientious practise has made him a formidable debater and extempore speaker.

Asquith

Herbert H. Asquith, who possesses the rare gift of summoning the one inevitable word, and of compressing his speeches into a small space of time, speaks with equal success whether from a prepared manuscript or wholly extempore. His unsurpassed English style is the result of many years reading and study of prose masterpieces. "He produces, wherever and whenever he wants them, an endless succession of perfectly[Pg 29] coined sentences, conceived with unmatched felicity and delivered without hesitation in a parliamentary style which is at once the envy and the despair of imitators."

Bryan

William Jennings Bryan is by common consent one of the greatest public speakers in America. He has a voice of unusual power and compass, and his delivery is natural and deliberate. His style is generally forensic, altho he frequently rises to the dramatic. He has been a diligent student of oratory, and once said:

"The age of oratory has not passed; nor will it pass. The press, instead of displacing the orator, has given him a larger audience and enabled him to do a more extended work. As long as there are human rights to be defended; as long as there are great interests to be[Pg 30] guarded; as long as the welfare of nations is a matter for discussion, so long will public speaking have its place."

Roosevelt

Theodore Roosevelt was one of the most effective of American public speakers, due in large measure to intense moral earnestness and great stores of physical vitality. His diction was direct and his style energetic. He spoke out of the fulness of a well-furnished mind.

Success Factors in Platform Speaking

Constant practise of composition has been the habit of all great orators. This, combined with the habit of reading and re-reading the best prose writers and poets, accounts in large measure for the felicitous style of such men as Burke, Erskine, Macaulay, Bolingbroke, Phillips, Everett and Webster.[Pg 31]

I can not too often urge you to use your pen in daily composition as a means to felicity and facility of speech. The act of writing out your thoughts is a direct aid to concentration, and tends to enforce the habit of choosing the best language. It gives clearness, force, precision, beauty, and copiousness of style, so valuable in extemporaneous and impromptu speaking.

ADVANTAGES AND DISADVANTAGES OF MEMORIZING SPEECHES

Some of the most highly successful speakers carefully wrote out, revised, and committed to memory important passages in their speeches. These they dexterously wove into the body of their addresses in such a natural manner as not to expose their method.

This plan, however, is not to be generally recommended, since few men have[Pg 32] the faculty of rendering memorized parts so as to make them appear extempore. If you recite rather than speak to an audience, you may be a good entertainer, but just to that degree will you impair your power and effectiveness as a public speaker.

There are speakers who have successfully used the plan of committing to memory significant sentences, statements, or sayings, and skilfully embodying them in their speeches. You might test this method for yourself, tho it is attended with danger.

If possible, join a local debating society, where you will have excellent opportunity for practise in thinking and speaking on your feet. Many distinguished public speakers have owed their fluency of speech and self-confidence to early practise in debate.

[Pg 33]

THE VALUE OF REPETITION

Persuasion is a task of skill. You must bring to your aid in speaking every available resource. An effective weapon at times is a "remorseless iteration." Have the courage to repeat yourself as often as may be necessary to impress your leading ideas upon the minds of your hearers. Note the forensic maxim, "tell a judge twice whatever you want him to hear; tell a special jury thrice, and a common jury half a dozen times, the view of a case you wish them to entertain."

THE NEED OF SELF-CONFIDENCE

Whatever methods of premeditation you adopt in the preparation of a speech, having planned everything to the best of your ability, dismiss from your mind all anxiety and all thought about yourself.[Pg 34]

Right preparation and earnest practise should give you a full degree of confidence in your ability to perform the task before you. When you stand at last before the audience, it should be with the assurance that you are thoroughly equipped to say something of real interest and importance.

THE POWER OF PERSONALITY

Personality plays a vital part in a speaker's success. Gladstone described Cardinal Newman's manner in the pulpit as unsatisfactory if considered in its separate parts. "There was not much change in the inflection of his voice; action there was none; his sermons were read, and his eyes were always on his book; and all that, you will say, is against efficiency in preaching. Yes; but you take the man as a whole, and there was a stamp and a seal upon him,[Pg 35] there was solemn music and sweetness in his tone, there was a completeness in the figure, taken together with the tone and with the manner, which made even his delivery such as I have described it, and tho exclusively with written sermons, singularly attractive."

THE DANGER OF IMITATION

It is a fatal mistake, as I have said, to set out deliberately to imitate some favorite speaker, and to mold your style after his. You will observe certain things and methods in other speakers which will fit in naturally with your style and temperament. To this extent you may advantageously adopt them, but always be on your guard against anything which might in the slightest degree impair your own individuality.

[Pg 36]

Speech for Study, with Lesson Talk

FEATURES OF AN ELOQUENT ADDRESS

You will find useful material for study and practise in the speech which follows, delivered by Lord Rosebery at the Unveiling of the Statue of Gladstone at Glasgow, Scotland, October 11th, 1902.